Have you ever wanted to know what marketing tastes like? Grab a box of Mom Water for your next party. Your guests will love the eye-catching pastels and the delightful schtick of flavors named for women of a certain age:

  • Sandy, or Coconut Melon, which finishes like a a melted coconut icee
  • Julie, or Passionfruit, devoid of passion or fruit
  • Karen, or Lemon Blueberry, the wedge in that glass of water you meant to get back to

Each flavor has its own way of announcing, “the party was yesterday.”

mom-water

From the website’s story of how this beverage came to be:

After becoming a self-declared mixologist, Jill created a drink that was the perfect, all natural, sugar-free mix of tasty and boozy, and it didn’t take long for to become a staple among her (and Bryce’s!) friends.

The copy resembles the product.